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Friday, November 16, 2012

Coffee Market Study

So my contact at the coffee cooperative and I (let’s be honest, mostly me) drafted the market survey that we (let’s be honest, hopefully more she) will distribute. Wanna see it? Good because I took the trouble of translating it into English.
Age
Sex
Occupation
Location

1. ¿Do you buy coffee?
A) Si B) No
2. ¿What size do you buy it in?
A) Bag B) Pound C) Other _____________
3. ¿How many times do you buy coffee?
A) Daily B) 5 or 6 times a week C) 3 or 4 times a week D) 1 or 2 times a week E) Fewer
4. ¿Where do you buy it? A) Convenience store B) Supermarket C) Distributor D) Other _____________
5. ¿What do you look for when you buy coffee?
A) The brand B) The quality C) The cheapest D) No preference
6. ¿Generally what brand do you buy?
A) Café Toro B) Café Presto C) Café Palo D) Other _____________ E) I don’t care about the brand
7. ¿Generally how much do you pay for a bag of coffee?
A) Less than 3.5 córdobas B) 3.5 córdobas C) 4 córdobas D) More than 4 córdobas
8. ¿Would you pay more for a higher quality coffee?
A) Yes B) No
9. ¿Would you pay more for a coffee that helps your community?
A) Yes B) No

We’re meeting again Tuesday to discuss the method of surveying various communities.

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