I have begun doing some business advising with one of my
counterpart teachers, Francis. She is a
seamstress and makes school uniforms and various articles of clothing for
people in my town. Even though Francis
is in her final semester in undergraduate studies for marketing (she already
holds a biology degree) she has not applied any of her knowledge to her own
business. Her enterprise uses zero
marketing (not even a sign that says she’s a seamstress), accounting (she
estimates her costs and prices) or planning (no steps to take in the
future). Although this is not surprising
as it is the usual in Nicaragua, it seems silly not to use her new skills to
help grow her business. Therefore, I’ve
started helping Francis put this knowledge in action. Yesterday we discussed supply and demand for
her products. In general, Francis has
more demand than she can handle since the business is comprised of only her and
her aging mother. So we came up with
three potential solutions: increase production by hiring an employee or buying
an industrial grade machine; or decrease demand by increasing her prices. While this all seems fairly basic, it is
difficult to make a decision about one’s business and measure the success of it
without any sort of performance indicators.
Therefore, bring on the accounting!
We created statement of cash flows in Excel to monitor the income and
expenses of Francis’ business overtime. (For
those of you who think financial statements are a different language, it is a
spreadsheet that includes the date, description of transaction, starting
balance, money entering or leaving and ending balance.) I even made it fancy by including formulas to
automatically do the mathematics so all she has to do is enter the numbers (are
you proud mom??).
I’m going to meet with her next week to evaluate how she is
spending her money and dig deeper into, yup you guessed it, fixed and variable
costs! How exciting!
Using a lot of big, fancy business words there, Stephan... :) Next I want to hear about 'La Red'!!
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